Good morning together,
Maybe a stupid question, but how do you handle it? I'm considering a keyword analysis in my literature review on family businesses. I put almost 20 years of research together and took the keywords from the papers to analyse it. After making my bibliometric analysis, I saw that, for example, a family firm and a family business are used. In my opinion, these two words are the same. Can I combine them by renaming the business to a firm or vice versa?
Best Christian