Dear fellow researchers and peers,
My name is Patrick, who is just starting to pursue my PhD in Marketing. My research topic requires me to conduct Best-Worst scaling questionnaires to elicit consumers' ranking of product attributes.
What I'm struggling with is my inability to use the Balanced Incomplete Block Design to create Choice Sets for my study. I have a list of 45 - 50 attributes that I want to test; thus, it would be impossible to follow the normal instruction (each attribute appears at least 3-5 times for each survey). Hope that I could get some help or guidance from this community.
I look forward to hearing from you guys.
Best regards,
Patrick
Dear Cordula Hinkes
,Thank you so much for your response. As this is the very first phase of my study, we have come up with a quite comprehensive list of various attributes for fresh pork meat.
For the best-worst scaling, I don't look at the attributes level yet since I only wanted to narrow the list down from 45 - 50 to around 7 - 8 attributes for subsequent Discrete Choice Experiments. This is a reduced list of attributes for example:
- Additives free
- Organic certified
- Hormones growth free
- Meat colour
- Marbling
- Price
Hope this clarifies my question a bit more and I look forward to hearing from you soon.
Warm regards,
Patrick
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