Hello everyone,
I'm beginning work on my master's thesis in Business Management, Innovation, Technology, and Entrepreneurship. My research will focus on AI implementation within businesses.
As this is my first experience writing a thesis, I'd like to use a helpful guidebook throughout the process. Could anyone recommend a book that provides strong support and guidance for conducting qualitative research for a master's thesis?
Thanks!
When embarking on a qualitative thesis, especially in a field like Business Management, Innovation, Technology, and Entrepreneurship with a focus on AI implementation, selecting the right resources can significantly enhance your research quality. Here are some recommended books that can guide you through the process:
When selecting from these resources, consider your specific research questions and the nature of the data you will be collecting. These books can provide a solid foundation in qualitative research methodology, helping you navigate through the complexities of studying AI implementation in businesses from a qualitative perspective.
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