Values can be divided into autotelic and relative.
Relative is one that is valuable because of its usefulness, usefulness. Those that are not valuable for "reasons" are autotelsic. I would prefer not to take this a priori, but a man can be both valuable "because of" and autotelally. Usually the values "because of", are said to be mercantile. How to justify that man is an autotelian value, regardless of Kantowski norm ?