Hi Craig Eygenberger , I would be happy if my comments is able to give some constructive feedback toward your thesis. lets get to the point

Questions:

1.What benefits arise from the implementation of augmented reality solutions.

In my opinion AR solution has strengthen the visual immersion of the multimodal interaction so it will attract user attention deeply toward understanding of certain things.

a. How are these benefits measured?

AR usually measured by visual impression and completion of the task. If the user able to complete the task perfectly it may affect the benefit of the AR for getting user attention and understanding.

b. When should a company consider implementing an augmented reality solution?

The company that need a realistic simulation toward detail solution. for example BMW company want to give light repair instruction toward engine bay. This need a detail step by step where AR may able to play an important role toward user understanding.

You're apt to find that AR is helpful for looking at Need For Touch; in particular, consumers have a strong need to touch products prior to buying them and this difference is an important psychological variable that affects the success of e-commerce sites. A good AR program will be valuable for meeting consumes NFT.

Here's a link to my paper on the topic:

Article Need for touch and two-way communication in e-commerce