Some of the most widely used qualitative research methodologies in postgraduate business and management studies include case studies, grounded theory, phenomenology, ethnography, narrative research and action research. All or most of these research methodologies have originated in the ('old') traditional economy.
Are they still valid in the digital economy, where new phenomena like generative AI and blockchain are becoming more prominent? Are there any 'new kids on the block'?
Your comments and suggestions would be appreciated. Thanks.
Great question! Integrating traditional methodologies with modern techniques can enhance the robustness and relevance of research. This combination allows for a comprehensive understanding and application of new technologies.
I think traditional research methods are still valuable for studying emerging technologies like generative AI and blockchain, though they often require adaptation. While these established approaches provide a strong foundation, they work best when enhanced with new techniques and cross-disciplinary perspectives to effectively analyze fast-changing technological domains.
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