Are there standard measurement questions available for consumer decision making process (i.e. need recognition, information search, alternative evaluation, purchase behavior and post purchase behavior)?
You can check this source : http://onlinelibrary.wiley.com/doi/10.1111/j.1745-6606.1993.tb00737.x/abstract
I think it would be a starting point for your question, after this study you can search for specific sector/topic.
these two studies also have done to develop a model for consumer decision making process.
may be useful
http://www.sciencedirect.com/science/article/pii/S0167923607001005
https://www.questia.com/library/journal/1P3-3749740681/a-scale-to-assess-the-efficacy-of-consumer-decision
Might have in these thesis. check
http://pure.au.dk/portal-asb-student/files/40645780/Thesis.pdf
http://www.jiit.ac.in/uploads/SynopsisNehaJain.pdf
Yes standard measures and metrics are available for consumer decision making process (i.e. need recognition, information search, alternative evaluation, purchase behavior and post purchase behavior)? Take a look at the following links:
Article Towards life-cycle measures and metrics
Conference Paper Balancing of Competitiveness Metrics and Measures for Excell...
https://www.researchgate.net/publication/266733645_Balancing_of_Competitiveness_Metrics_and_Measures_for_Excellence_in_Manufacturing
Conference Paper Balancing of Competitiveness Metrics and Measures for Excell...
https://www.researchgate.net/publication/265552834_Towards_life-cycle_measures_and_metrics
Article Towards life-cycle measures and metrics
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