I am interested to see what you find in the research.  In popular literature and work, FranklinCovey (Stephen M.R. Covey) has done a lot of work on trust, and has found that organizational trust is the foundation for market trust.  I would wonder about the connection between 'brand' and 'trust'.  Covey might argue that they are one and the same. 

Yours in Service,

Jay

https://www.cu.edu/sites/default/files/ExecSummaries-The_Speed_of_Trust.pdf

Thank you, sir. I will certainly look into Covey's work.

You can find these article:  Social Media in Higher Education: A Literature Review and Research Directions by Charles H.F. Davis III. www.academia.edu/1220569

The Use of Social Media in Higher Education for Marketing and

Communications: A Guide for Professionals in Higher

Education, By Rachel Reuben www.fullerton.edu/.../social-media-in-higher-education.pdf

In the present knowledge economy the employer branding has emerged as an important concept for attracting employee with superior knowledge. Primarily consumer based branding are used for developing employer based branding. The following research paper may be useful for getting the subject insight

https://pdfs.semanticscholar.org/ecf8/0dbc6785e4e5ff2d2e7cba17a5fd1bc9f841.pdf

https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=6773&context=lkcsb_research

http://ijemr.in/wp-content/uploads/2018/01/Relationship-between-Internal-and-Employer-Branding-and-their-influence-on-Brand-Outcomes.pdf