Thank you very much sir, I will check on that..

1-Measure any positive attributes in the customer's mind 2-The amount of brand recognition between degrees of the same product

Check this as well:

Cheng‐Hsui Chen, A. (2001), "Using free association to examine the relationship between the characteristics of brand associations and brand equity", Journal of Product & Brand Management, Vol. 10 No. 7, pp. 439-451. https://doi.org/10.1108/10610420110410559

Are you interested in all brand associations, or just those that are pertinent to branding objectives? Often, there are two stages to this task. First, qualitative interviews (i.e., laddering) are used to identify brand associations that are relevant to the decision. Then, scale measures assess the salience and strength of concepts and associations between related concepts. These measures are used to evaluate the differentiation of brands within a product category.

Gengler, C. E., & Reynolds, T. J. (1995). Consumer understanding and advertising strategy: analysis and strategic translation of laddering data. Journal of advertising research, 35(4), 19-34.

Gengler, C. E., & Mulvey, M. S. (2017). Planning pre-launch positioning: Segmentation via willingness-to-pay and means-end brand differentiators. Journal of Brand Management, 24(3), 230-249.

Reynolds, T. J., & Olson, J. C. (Eds.). (2001). Understanding consumer decision making: The means-end approach to marketing and advertising strategy. Psychology Press.

Existen muchas investigaciones sobre las escalas de medición del valor de marca con sus items y dimensiones:

Dialnet-PanoramaActualDeLosMetodosDeMedicionDeMarcasYValor-4784480.pdf

https://ruc.udc.es/dspace/bitstream/handle/2183/18096/JuanGarcia_Laura_TFG_20161_54.pdf

http://www.ehu.eus/cuadernosdegestion/documentos/1038.pdf

https://www.redalyc.org/pdf/716/71611842007.pdf

Thanks