I want to compare with the perception of social responsibility with the tourists and hotel staff. For both of them I want to practice questionnaires. For the staff we plan to find dimentions about the corporate social responsibility (Economic, legal, ethical, discretionary, emloyees, customers, society, government, natural environment, next generation). And for he tourists, we plan to find how hotel customers perceive hotel CSR performance, the hotel’s efforts on promoting CSR, hotel expertise, and what the hotel customer’s satisfaction level is under the influence of CSR, and finally, whether these socio-demographic variables affect the customers’ future purchase intention or not . Are there anybody who has worked about this topic and has original idea ?
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Using CSR as a Tool for Development: An Investigation of the Fair Hotels Scheme in Ireland.
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By: Boluk, Karla. Journal of Quality Assurance in Hospitality & Tourism. Jan-Mar2013, Vol. 14 Issue 1, p49-65. 17p. DOI: 10.1080/1528008X.2013.749382.
Modeling OCB for Hotels: Don’t Forget the Customers.
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By: Ma, Emily; Qu, Hailin; Wilson, Marie; Eastman, Ken. Cornell Hospitality Quarterly. Aug2013, Vol. 54 Issue 3, p308-317. 10p. DOI: 10.1177/1938965513482520.
Modeling OCB for Hotels: Don’t Forget the Customers.
Detalle disponible únicamentePublicación académica
By: Ma, Emily; Qu, Hailin; Wilson, Marie; Eastman, Ken. Cornell Hospitality Quarterly. Aug2013, Vol. 54 Issue 3, p308-317. 10p. DOI: 10.1177/1938965513482520.
Hi, there is an interesting paper on top hotels' CSR: Judy L. Holcomb, Randall S. Upchurch, Fevzi Okumus, (2007) "Corporate social responsibility: what are top hotel companies reporting?", International Journal of Contemporary Hospitality Management, Vol. 19 Iss: 6, pp.461 - 475
Thank you very much for all your interest. That's very helpful for me.
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