I am looking for studies which have addressed the various real life management applications resulted from neuromarketing.
Look at some work of Prof. Deepali Singh and Arun Kumar from IIITM, Gwalior.
Hello,
PFA refer to below mentioned publications. They might be helpful for your research
Article A NEW CHALLENGE FOR CONTEMPORARY MARKETING – NEUROMARKETING
Chapter Innovations in Consumer Science: Applications of Neuro-Scien...
Dear Prof. Kamble,
Thank you for your suggestions. Can you also suggest some empirical research as these two focus on the literature mainly.
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