Hello. I'm investigating how personal values are correlated with consumer behavior and need help yet again.
Thank you so much
Le, T. D., & Kieu, T. A. (2019). Ethically minded consumer behaviour in Vietnam: An analysis of cultural values, personal values, attitudinal factors and demographics. Asia Pacific Journal of Marketing and Logistics, 31(3), 609-626.
George S Spais thanks for the article!
Hamida Kheffache there's an article called "comprou sem querer? descubra porquê!" but it's written in portuguese.
Perhaps, you might find one of our published work in this area useful.
Manchiraju, S., & Sadachar, A. (2014). Personal values and ethical fashion consumption. Journal of Fashion Marketing and Management, 18(3), 357-374.
Thanks,
Srikant
Kindly chk following...
Rahman, I., & Reynolds, D. (2019). The influence of values and attitudes on green consumer behavior: A conceptual model of green hotel patronage. International Journal of Hospitality & Tourism Administration, 20(1), 47-74.
Le, T. D., & Kieu, T. A. (2019). Ethically minded consumer behaviour in Vietnam: An analysis of cultural values, personal values, attitudinal factors and demographics. Asia Pacific Journal of Marketing and Logistics, 31(3), 609-626.
Chicago
Lee, H. J., & Lyu, J. (2016). Personal values as determinants of intentions to use self-service technology in retailing. Computers in Human Behavior, 60, 322-332.
Srikant Manchiraju D A Gayan Nayanajith thank you both, for you help!
KINDLY CHK FOLLOWING...
Le, T. D., & Kieu, T. A. (2019). Ethically minded consumer behaviour in Vietnam: An analysis of cultural values, personal values, attitudinal factors and demographics. Asia Pacific Journal of Marketing and Logistics, 31(3), 609-626.
Rahman, I., & Reynolds, D. (2019). The influence of values and attitudes on green consumer behavior: A conceptual model of green hotel patronage. International Journal of Hospitality & Tourism Administration, 20(1), 47-74.
You may find the following- one of our articles helpful:
Manyiwa, S. and Crawford, I. (2002). Determining Linkages between Consumers Choices in a Social Context and the Consumer’s Values: A Means-End Approach. Journal of Consumer Behaviour, An International Review, 2 (1) 54-70.
I like the way this article by Thomas J. Reynolds distinguished between the VALS approach to values and the means-end decision-making approach.
- Reynolds, Thomas J. (1985), "Implications for Value Research: A Macro Vs. Micro Perspective," Psychology & Marketing, 2 (4), 297-305.
The idea is developed in this article (study 2):
- Padgett, Dan and Michael S. Mulvey (2007), "Differentiation Via Technology: Strategic Positioning of Services Following the Introduction of Disruptive Technology," Journal of Retailing, 83 (4), 375-91.
For an overview of variants of the means-end model (p. 22-25):
- Mulvey, Michael S. and Charles Gengler (2013), "Understanding Innovation-Values Fit from the Consumer Perspective: A New Mixed-Model Approach," NMIMS Management Review, 23 (October-November), 18-46.
In short, values on their own usually fail to explain much variance in consumer behaviour. However, when considered within goal structures, they are quite useful.
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