In an article published in 2018, "Simulation nations: Nation brands and Baudrillard’s theory of media", Nadia Kaneva argues that nation brands can be considered as simulacra which are simulated by the transnational media system. The author discusses this argument by analyzing the Kosovo example. Do you agree with this argument that nation brands are simulations in Baudrillard's term? Can we think of any other nation brands that can be considered as simulacra?
For starters, I would highly recommend just to take a look at different countries' promotional videos. I'm not going to point out any specific county, however, it's usually smaller counties, which get carried away in the process of self-branding. The countries are represented as unique and exotic even, but simultaneously there is a strong emphasis on modernization and technological advancement.
For starters, I would highly recommend just to take a look at different countries' promotional videos. I'm not going to point out any specific county, however, it's usually smaller counties, which get carried away in the process of self-branding. The countries are represented as unique and exotic even, but simultaneously there is a strong emphasis on modernization and technological advancement.
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