Hi, now I'm looking for existing literatures to apply Cox Proportional Hazards Model as survival analysis to customer churn predictions in marketing field.
Customer churn prediction is important in terms of Customer Relationship Management (CRM) and can be applied to following fields:
- Continuous service (such as )
- Continuous product (such as mobile apps)
- E-Commerce (such as Amazon, e-bay)
- Retailers (such as supermarket)
Do you have any suggestion?
Junichiro Niimi We have used survival analysis to predict website clickstream data. More specifically, we differentiated between buyers and non-buyers:
Mair, P., Treiblmaier, H. and Lowry, P. B. (2017) "Using Multistage Competing Risks Approaches to Model Web Page Transitions", Internet Research, Vol. 27, No. 3, pp. 650-669. DOI: 10.1108/IntR-06-2016-0167
Dear
Hope This link could be useful
http://daynebatten.com/2015/02/customer-churn-cox-regression/
Article Improving the diagnosis and prediction of customer churn: A ...