I am working on a study about entrepreneurs' actions in doing service differentiation. Most empirical research papers I found, the researchers did with large-size companies, or at least medium-size. Any recommend in small business sector?
Thanks
Hello Hung!
I'm researching Entrepreneurial Marketing, the marketing made by small firms since 2009. On the last years I'm researching about how "Social Capital" influence marketing related decisions and how small companies acquire marketing related information through their Social Capital.
I have published this paper at the Global Research Symposium on Marketing and Entrepreneurship 2013:
https://www.researchgate.net/publication/275343057_THE_IMPORTANCE_OF_SOCIAL_CAPITAL_FOR_SMALL_BUSINESS_OWNERS_AN_ENTREPRENEURIAL_MARKETING_APPROACH_FOR_DECISION_MAKING
This year I'm going to Chicago to present this paper at the GRSME 2015:
https://www.researchgate.net/publication/275343063_IS_SOCIAL_CAPITAL_IMPORTANT_FOR_THE_ACQUISITION_OF_MARKETING-RELATED_INFORMATION_IN_START-UPS
Here the web site for the GRSME:
http://www.entrepreneurialmarketing.biz/grsme.html
Hope this could help.
Best regards,
Cristiano
Conference Paper THE IMPORTANCE OF SOCIAL CAPITAL FOR SMALL BUSINESS OWNERS: ...
Conference Paper IS SOCIAL CAPITAL IMPORTANT FOR THE ACQUISITION OF MARKETING...
I also find it difficult to find data that relates to the small business sector. Have you considered conducting some research of your own?
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