I have one or two articles about PLS-based multi group analyses, but would like to read more on this topic. I saw some on the SmartPLS academy literature, but those are already a few years old. Can anybody recommend others?
Does uncertainty avoidance moderate the effect of self-congruity on revisit intention? A two-city (Auckland and Glasgow) investigation. Journal of Destination Marketing & Management, 24, 100703.
The effect of social media influencer marketing on sustainable food purchase: Perspectives from multi-group SEM and ANN analysis. Journal of Cleaner Production, in press.
Developing an extended model of self-congruity to predict Chinese tourists' revisit intentions to New Zealand: the moderating role of gender. Asia Pacific Journal of Marketing and Logistics, 34(7), 1459-1481.