In the 21st century, information and its avatars of misinformation and disinformation have become the most powerful business, political or social tools that shape individual and / or public perception. Social media uncontrollable proliferation and impact has added to the challenges and opportunities provided. What is the way forward to better channelise or control these tools for larger benefit. I welcome any thoughts or published articles as the present visible literature is very sketchy or more related to military aspects of information warfare.