I want to carry out a research on Machine learning impacts on Customer relationship management, however, i am finding it hard to get relevant previous researches so as to enable me develop my research questions.
I have used web of science and scopus to search on this.
Has anyone got ideas on this as it would help me go a long way in developing my research questions.
Hi,
Machine Learning (ML) is currently the verge that has the biggest impact on ... updating the records in the Customer Relations Management (CRM) solution, ... in various avenues of financial activities, including online and mobile banking. .... On Medium, smart voices and original ideas take center stage - with no ads in sight.
klindly Check this link:
https://www.forbes.com/sites/blakemorgan/2017/02/06/10-ways-machine-learning-impacts-customer-experience/
Torera Williams ,
To answer your question I would first ask what is CRM? is it a software, or is it a methodology of managing relations or ...?
What this shows is that the term that you are focusing on needs further refinement to obtain useful results during a literature review.
I would focus on more detailed queries such as: predicting customer retention (as a matter of fact this returned Predicting customer retention and profitability by using random forests and regression forests techniques by B Larivière and D Van den Poel which immediately brought me to several relevant results by clicking on the cited by.
Other queries you might try can include terms such as data modeling, particular ML technique or particular CRM subject sub category.
Also, I would first start with Google Scholar then Web of Science and Scopus after. Go from broad and less restrictive when you are scoping the search and then narrow down on specialized engines.
In summary, break the compound concept into more granular ones to get results
Regards
There is no doubt that AI, Machine Learning, and NLP has a lot of practical applications both in the present and future sales worlds
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