I am interested to study the market demands for Higher Education Institutions especially in a challenging and uncertain economical climate.
We had a few studies on education service quality (available on RG) and we have used IP analysis. Please look at these papers.
Try the following maybe they could be of help
1. The importance of institutional image to student satisfaction and loyalty within higher education
by Brown, Robert M; William, TimothyHigher Education, 2009, Volume 58, Issue 1
2. Stakeholder engagement in sustainability reporting in higher education: An analysis of key internal stakeholders' expectations
by Idoya Ferrero-Ferrero; María Ãngeles Fernández-Izquierdo; María Jesús Muñoz-Torres; More...International Journal of Sustainability in Higher Education, 02/2018, Volume 19, Issue 2
3. Towards an engaged campus: Measuring and comparing definitive stakeholders’ perceptions of...
by Cho, Young HaInternational Journal of Sustainability in Higher Education, 02/2017, Volume 18, Issue 2
4. Specific remedy for specific problem: Measuring service quality in South African higher education
by De Jager, Johan W; Gbadamosi, GbolahanHigher education, 2010, Volume 60, Issue 3
5. Student expectations of the financial returns to higher education in the Czech Republic
by Anchor, John R; Fišerová, Jana; Maršίková, Kateřina; More...Economics of Education Review, 2011, Volume 30, Issue 4
6. Measuring students' perceptions and expectations in business schools of Pakistan
by Shahab Alam Malik; Shahzad Hassan; Muhammad Zahid IqbalAsian Education and Development Studies, 07/2012, Volume 1, Issue 3
7. Measuring and Investigating Pretrial Multi-Expectations of Service Quality Within the Higher Education Context. Academic Journal
By: Prugsamatz, Sunita; Heaney, Joo-Gim; Alpert, Frank. Journal of Marketing for Higher Education. 2007, Vol. 17 Issue 1, p17-47. 31p. 3 Diagrams, 8 Charts. DOI: 10.1300/J050v17n01_04. , Database: Business Source Elite
Gauging market expectations in a reliable way may be always challenging but in many countries one of the tasks of what are called national labor observatories is to make an overall assessment of the economy and predict specific needs for higher education institutions and programs.
Hi Syamsul!
Asslama oalaikum wr.bt.
It is interesting to know that by design rather not by choice, we in Malaysian environment of higher education has to struggle for QS ranking. Our political masters are forcing us to go for it, if Malaysia as a whole has to move upward by name of so called 'Soaring Upward'. This is to create a market demand of higher education institutions in global market of higher educational landscape. The importance of institutional image to student satisfaction and loyalty within higher education in the country matters to MOHE to build a 'Brand Equity'. This is in fact to respond to the need to create the market demands for Higher Education Institutions especially in a challenging and uncertain economical climate like Malaysia and elsewhere due to increasing competition brought by private investment in higher education.
It should be distinguished beforehand that, regarding their valuable question, the trends of university studies do not have the same behavior as the post-graduation studies. There are very valuable authors who explain the second case, among them:
(Herrera & Didriksson, 2015); (Reynaga, 2015); (Krasnova & Parfenova, 2015) ; (Tsekhmister & Lysenko, 2017 ), (Jasi—Ska-Stroschein, Kurczewska, & Orszulak-Michalak, 2017), (Hagemeier & Murawski, 2014); (Almeida , Figueiredo, Cerejeira, Portela, Sá, & Teixeira, 2017),
Some of our publications relates with the improvement of the relevancy of Forest Engineers study plans using focus group constituted by employers of forest engineers, forest contractors and our own graduates, to find out the professional and personal competences the professional world needs for an ideal professional performance
Thank you for your feedback Prof Khaliq. Indeed, I agree that the "Soaring Upwards" effort is transforming the HE landscape. But the situation is quite bleak for the private institutions (PHEIs) that odes not have a big corporate funding to back us up. Costs are rising, and the PHEIs need to invest heavily in almost every aspect from ascertaining that the minimum requirements of the governing bodies are met up to the improvements and maintenance of info-structure and infrastructure. At the same time, the market is relying heavily on government funding, i.e. if there are no scholarships the students won't be able to afford to enroll! Hence, it was observed that by rough estimation, up to 300k++ 2016 SPM leavers were missing- not furthering their studies in HE. Thus, for the PHEIs, the main challenge is not ranking but it is surviving.
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