Is there a guide/manual/textbook that explains a method to evaluate a PLS model in the most objective way possible? The ones I find rely on the analyst's experience or the "expert eye". I'd like something that quantifies or at least objectively evaluates a model, by itself or compared to another one.
The systematic evaluation of PLS-SEM involves a two-step process: Assessing the outer model (i.e., measurement model) and assessing the inner model (i.e., structural model). For relevant guidance, you could refer to Chapter 4 of Hair et al.’s (2022) textbook, which is fully cited below.
Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2022). A primer on partial least squares structural equation modeling (PLS-SEM) (3rd ed.). SAGE. https://us.sagepub.com/en-us/nam/a-primer-on-partial-least-squares-structural-equation-modeling-pls-sem/book270548
Good luck,
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