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Questions related from Kara Ma
Dear researchers, I would like to ask about the differences between moderation and moderated mediation analysis? And how to make hypotheses in a moderated mediation relationship? For example,...
29 July 2021 1,777 3 View
Dear researchers, I have submitted my paper to a journal, and get lots of comments from the reviewers. Some questions are extremely difficult, so I am here to look for some inspiration and...
27 July 2021 2,730 14 View
I read from Hair et al., (2017)'s book that R square of 0.2 is acceptable in consumer behaviour research, however, they did not provide reasons for that. I think this is because human behaviour is...
14 July 2021 5,383 3 View
When I tried to measure online fresh food shopping customer experience, I collected my data from consumers who have shopped "within the past three months", does anyone know any work that can...
21 June 2021 9,391 3 View
Dear researchers, Thank you all for answering questions in the past few days, as a new researcher, I have so many confusions. I have another question now: does a larger path coefficient mean a...
02 February 2021 1,780 16 View
Dear researchers, I feel a bit confused about the moderator and mediator. In my model, I want to test if the six dimensions of online customer experience influence customer satisfaction, in turn,...
21 January 2021 682 5 View
Dear researchers, I have HTMT larger than 0.9, and I have read the article by Henseler et al (2015) :A new criterion for assessing discriminant validity in variance-based structural equation...
20 January 2021 3,172 4 View
Dear researchers, I am a master student, and now writing my graduation thesis. I am studying how the six dimensions of post-purchase customer experience influence customer satisfaction, in turn,...
10 January 2021 954 5 View
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01 January 1970 648 0 View
