They need to collaborate across functions and areas – not only to counter future disruptions, but also to spur growth.
Pradeep Paraman
Dear Professor,
Thank you for the wonderful question.
Just yesterday, I wrote in a thread in RG that someone had defined Marketing as the science of understanding the pain of the customer/ consumer and then serving her/ him accordingly.
A forensic understanding of the consumer help marketers to understand her/ his pain.
A creative and agile mindset help the marketers to serve the customer/ consumer accordingly.
That is why, marketers need a forensic understanding of consumers and a creative and agile mindset.
Best regards,
Anamitra.
Note: Here, the words "consumer" and "customer" have been used as synonyms.
The success of advertising campaigns and the sales success of a specific offer of products and / or services, as well as marketing, competitive, business and financial success, depend on a thorough market research and precise diagnosis of consumers' needs.
Best wishes,
Dariusz Prokopowicz
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