One of the assumptions behind neuroethology is that the brain and the genes that are involved in its development are shaped by the success of the behaviors exhibited by a species so that the genes can be transferred to the next generation (Dawkins 1976; Ewert 1982; Teuber 1970). This idea, which can be traced to Charles Darwin, if implemented fully would have prevented the wastage of over a billion dollars by Henry Markram, who failed to work out the neural code, a failure that was anticipated as early as 2012 (at a conference I attended in Northeastern Brazil spearheaded by invertebrate neurophysiologists) since the work tried to reverse engineer the function of the brain in the absence of any behavioral analysis and culminated in the tell-all documentary about the failure, In Silico (Abbott 2020). One of Markram’s supercomputers is now languishing in the jungles of Northeastern Brazil, in a town called Macaíba, which was seen as goodwill gesture (between Swiss and Brazilian politicians) so that Markram’s methods could be extended to Brazil vis-à-vis his colleague, Miguel Nicolelis, whose methods—also detached from behavioral reality in the quest to make the paralyzed walk by way of brain-machine interfaces—ended in failure because the behavioral measures to evaluate the prosthetic effectiveness were absent, which caused millions of dollars to be squandered from the Brazilian treasury mainly spent in the US, Germany, and Japan (Regalado 2014; Tehovnik 2014, 2017; Tehovnik et al. 2013). In addition to grounding the brain to a species’ behavior for cost-saving reasons, taking an neuroethological approach also protects against the development of an opaque and highly abstracted and anthropomorphic nomenclature such as—attention, intention, expectation, deliberation, imagination, intelligence, arousal, and so on, a lexicon that is based on introspective-phrenology and that is often used without consideration of a construct’s transparency and generalizability vis-à-vis psychophysical measurements subjected to environmental parameters. Neuroethology attaches the circuits of the brain to behavioral measurables that can be evaluated immediately by an experimentalist that is not in the field thereby enhancing scientific clarity. The environmental features that an animal encounters for its survival must ultimately be represented by its nervous system thereby focusing one’s research toward environmentally-utilized features per animal. There is no point looking for features related to the English language if the subject speaks only French.

References

Abbott A (2020) Documentary following implosion of billion euro brain project. Nature 588:215-216.

Ewert J-P (1982) Advances in vertebrate neuroethology. Trends Neurosci 5:141-143.

Regalado A (2014) The top technology failures in 2014. MIT Technology Review. Cambridge, MA.

Tehovnik EJ (2014) Do cérebro para a máquina. Será? Mente e Cérebro, Fev.

Tehovnik EJ (2017) Waking Up in Macaíba. Paramirim, RN, Brasil.

Tehovnik EJ, Wood LC, Slocum WM (2013) Transfer of information by BMI. Neurosci 255:134-146.

Teuber H-L (1970) Subcortical vision: a prologue. Brain Behav Evol 3:7-15.

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