Which theory is best to explain compliance? For example, compliance with social norms such as leaving your seat for an elderly person, taking your medication, maintaining a healthy lifestyle because your doctor advised so. Theory of Reasoned Action? Theory of Planned Behavior? Others?
Compliance is not explained by a theory.
Among other things, maintaining a healthy lifestyle, regardless of the doctor's advice, is a sign of mental health rather than compliance.
The same applies to other "healthy" human behaviors.
I would say conformity theory - normative and informational social influence. Then, you have principles of persuasion (Cialdini's work).
Humans are herd animals. We think that we are safer in groups so we form familial bonds-friends-religious and political affiliations-societies etc. Rules keep us in the groups, common behaviors demonstrate we belong to certain groups. We conform to curry favor and demonstrate loyalty.
brigid
Altruism theory in psychology
If altruism is free or in return
please read this research
https://www.iasj.net/iasj?func=fulltext&aId=2634
People are more likely to comply when they believe that they share something in common with the person making the request. When group affiliation is important to people, they are more likely to comply with social pressure.
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