You are probably familiar with the concept of greenwashing, which took relevance just before, on, and after 2012 Rio + 20/The future we want, where ENVIRONMENTAL RESPONSIBILITY TOOK THE FRONT STAGE.
Now 2024 traditional economic thinking has been resurrected after being left behind by the 1987/WCED/Our Common Future as it had the root cause of the socio-environmental sustainability problems they documented embedded in it, BY SIMPLY MAKING IT CIRCULAR. nothing else required related to the embedded problem still at play:
And this raises the question, Why circular economy thinking is more than greenwashing?
Any ideas? Feel free to share them.