I am a beginner at HPLC and I am wondering 1) what structural components of compounds i.e. size and polarity can cause discrepancies in peak area of two different analytes with the same concentration and 2) how exactly they affect peak area. I ran HPLC for succinic and tartaric acid using standards of the same concentrations of each acid, but found that succinic acid overall (less polar than tartaric) has a larger magnitude of peak area. Is peak area also affected by succinic acid's longer retention time?