Who says? And what is each methodology you write about?

Was one of the comments on my research manuscript, utilizing quantitative methodology.

This is more of an English language thing!

They can be used interchangeably depending on context.

However, "findings" imply some level of interpretation, or insight from the raw data, so is usually saved for discussions or conclusions. While "results" imply that these are the direct outcome of your methods, so just the data that came from the experiment.

It also depends on your field, this is often used for consistency in writing reports.

Hope this helped!

Dear Pedro Ferro Cordeiro thank you, it is very much helpful.

Developing and maintaining a strong brand image is indeed a crucial role of public relations (PR). A brand's image is the perception and reputation that stakeholders, including customers, employees, investors, and the general public, hold about a company or organization. Public relations plays a pivotal role in shaping and managing this image through various strategic efforts. below is a list of how PR contributes to developing and maintaining a strong brand image: Strategic Communication, Storytelling, Media Relations, Crisis Management, Stakeholder Engagement, Event Management, Social Media and Online Presence, Corporate Social Responsibility (CSR), Brand Ambassador and Influencer Partnerships, and Monitoring and Measurement.

In summary, public relations plays a multifaceted role in developing and maintaining a strong brand image by strategically managing communication, fostering positive relationships, responding to challenges, and promoting the brand's values and initiatives. A well-executed PR strategy can significantly influence how a brand is perceived and positioned in the minds of its target audience.

I guess it depends on what/how the data is presented.

1. If the figures (quantitative) reflect the state of affairs - number of cars in the area; numbers of business, etc.

2. When the figures form the basis of research question - say, 40 of the 60 cars were electric, then it is a finding.

Ask your supervisor again!

First of all, I agree with Pedro, above, that literally, both terms can be used interchangeably; however, as he also points out, 'findings' can imply a degree of interpretation by the researcher, while 'results' specify the direct outcome of research methods used.

Whichever term is used---be your study quantitative or qualitative--- can be either a matter of preference, or, some may feel that 'results' are for quantitative studies and 'findings' are for qualitative studies.

Personally, I prefer the latter path; but using these terms interchangeably is no big deal.

Taking an example from my area of interest, problematic drug use and addiction, if I was doing a study of respondents' 'lived experience' of problematic or addictive drug use, I would use 'findings because of the 'soft data'---words, this study would deliver; but if I was say, assessing the number of people using a drug consumption room, this kind of study produces 'hard data'--numbers, and so I would use 'results'.