One of the most intriguing frontiers in contemporary research is the application of Generative Artificial Intelligence (GenAI) in qualitative research. This technological advance offers tools that can complement the work of researchers in generating data, developing simulations, and analyzing complex information. Imagine the ability to model interviews with avatars that learn and adapt in real time or to automatically generate codes and themes from vast qualitative narratives. Indicate what you think about these issues.

1. While GenAI can increase efficiency and reveal unexpected patterns, it also raises fundamental questions related to data authenticity and reliability. How can we ensure that the ‘voices’ created by GenAI accurately represent the perspectives of research participants?

2. What is the impact of GenAI on the interpretation and representation of human experiences?

3. What ethical implications does GenAI represent in qualitative research?

4. How do you and your research team use GenAI for qualitative research and what practical implications does it have?

5. How can we develop protocols and guidelines that ensure GenAI is applied ethically and responsibly?

6. It is essential to recognize and mitigate any bias built into GenAI algorithms that may distort or oversimplify the richness of human experiences. How can these biases be mitigated?

7. What will be the role of GenAI in qualitative research in the future?

Thanks in advance for your comments.

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