Hi,
I am writing a marketing research paper in which we are to explain only what test we would select, how we would carry it out and why. I am examining wetsuits, and I thought it would be interesting to look at color/pattern preference amongst women.
I crafted to possible research questions:
1.) What is the relationship between the Psycho Tech color/pattern options and actual purchases amongst women? H1: Offering more color/pattern selections on the women's Psycho Tech wetsuit will generate more sales. H0: Offering more color/pattern selection on the women's Pyscho Tech will not generate more sales.
or
What is the relationship between wetsuit color/pattern options and product satisfaction amongst women? (not sure necessarily the hypotheses)
However, what type of test would help me here? I mentioned chi-square but my professor is not making it sound like that would generate the results or answers Im hoping to see... any help would be great.
Thanks!
Hey thanks ! my professor said that chi square would work but ultimately not give great results ? Why would this be? He said that this would be the only one to use. We arebt actually gathering data rather explaining which one we’d use can you help assist in my understanding of why a chi square test wouldn’t produce great results for this research question/ problem ?
thank you
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