I do agree with the previous answers. If you want unperturbed human monocytes, use human serum (autologous would be the best) at 10-20%. If you want the monocytes acyivated, use FBS (and possibly add growth factors of choice). Good luck!
Both will support human monocyte differentiation into macrophages. However there is every possibility that human sera will contain several macrophage modulating ingredients such as circulating cytokines that could influence the in vitro differentiating macrophages.
No doubt, as supported by all colleagues, human serum is the best choice, particularly because human cells are not used to work with bovine proteins.
Once differentiated into MØ, you can work with very low levels of human serum for your test if it's overnight. For example, for cytokine induction, we work with 0.2% that limits artifactual background activation.