Mempunyai dua Dampak pemasaran digital yaitu dampak positif dan dampak negatif. Dampak positif dari pemasaran digital yaitu menghasilkan transaksi yang transparansi dan akuntabilitas, memudahkan permintaan pasar yang lebih hijau, optimasi operasional, pengurangan biaya secara tidak langsung. Dampak negatif atau tantangan yang akan dihadapi yaitu beban infrastruktur digital bertambah, resiko greenwashing, ketergantungan pada teknologi
The effect of digitalized marketing on Green supply chain in manufacturing sector included many factors; 1) Invesment on marketing mix, level of innovation on your product & production process, and size of company. 2) Knowledge; skills & experience. 3) Organization culture; marketing policy, technology strategy, environmental freindly strategy, and internal management. 4) Government policy. Incontrast, Customer concern on review, influencer, and direct experience on product or company.
Digitalized marketing enhances green supply chain efficiency by promoting eco-friendly practices, reducing waste, improving transparency, and optimizing resource usage.
Digitalized marketing significantly influences green supply chains in the manufacturing sector by promoting transparency, sustainability, and consumer engagement. Through digital platforms such as websites, social media, and email campaigns, manufacturers can showcase their eco-friendly practices, influencing consumer preferences and encouraging sustainable purchasing behaviors. Real-time data analytics from digital campaigns help manufacturers align production with actual demand, thereby reducing waste and resource consumption. Furthermore, digital marketing facilitates greater stakeholder collaboration by sharing environmental performance metrics and sustainability goals, encouraging suppliers and partners to adopt green practices. It also enables companies to gather feedback on sustainability initiatives, enhancing continuous improvement within the supply chain. By integrating digital marketing with green supply chain strategies, manufacturers not only strengthen brand reputation but also meet regulatory standards and environmental expectations. Ultimately, digital marketing acts as a strategic tool to drive environmentally responsible behavior across the entire supply chain, benefiting both businesses and the planet.
Please note - no one with a background in any business comments while all comments acknowledging the green supply chain are from academics.
Why? Because the green supply chain does not exist in the real world. Only in the theoretical world of academics where experts talk to each other re. it's dynamics impacts and controls..
Bessan mo Mohtasseb Digital marketing has significantly influenced green supply chain management (GSCM) in the manufacturing sector by enhancing transparency, efficiency, and sustainability. Through digital tools such as big data analytics, IoT, and AI, companies can optimize resource utilization, reduce waste, and improve eco-friendly practices. Digital marketing also facilitates better stakeholder engagement by promoting sustainable products and practices to environmentally conscious consumers. Furthermore, it enables real-time monitoring and reporting of supply chain activities, ensuring compliance with environmental standards. As a result, digital marketing supports the integration of sustainability into manufacturing operations, fostering a more environmentally responsible supply chain.
Bessan mo Mohtasseb
Digitalized marketing has a profound impact on the green supply chain management (GSCM) practices within the manufacturing sector, especially when analyzed across industrial, emerging, and developed countries.
In industrial and developed countries, digitalized marketing facilitates transparency and traceability, enabling manufacturers to communicate their sustainability practices directly to consumers. This not only strengthens brand loyalty among environmentally conscious customers but also creates pressure on suppliers to adhere to green practices. Technologies such as blockchain, IoT, and data analytics play a vital role in tracking the environmental impact of supply chain activities and optimizing resource use. Digital campaigns highlighting sustainable sourcing, eco-friendly logistics, and carbon footprint reduction appeal to both regulators and consumers in these markets, pushing companies to integrate GSCM principles more thoroughly.
In emerging countries, the influence of digitalized marketing is gradually increasing as internet penetration and mobile technology usage rise. Manufacturers are beginning to leverage digital platforms to demonstrate compliance with international green standards and attract global customers. Although the infrastructure for advanced digital tools may be limited, social media and e-commerce platforms offer low-cost channels to promote green initiatives and establish a competitive advantage. Additionally, exposure to global digital marketing practices encourages local firms to adopt environmentally responsible behaviors, aligning with the growing global emphasis on sustainability.
In all contexts, digitalized marketing enhances stakeholder engagement, promotes green consumerism, and serves as a driver for the adoption of GSCM. However, the extent of its impact depends heavily on technological infrastructure, regulatory frameworks, and consumer awareness levels within each country category. Effective integration of digital marketing and GSCM requires coordinated efforts across marketing, operations, and sustainability teams to ensure authentic messaging and verifiable environmental impact.
Kwan Hong Tan The paragraph offers a broad yet relevant overview of how digitalized marketing influences sustainability efforts in emerging economies. Conceptually, it integrates the themes of technological adoption, green marketing, and global competitiveness. However, while the assertions are generally plausible, they lack empirical substantiation and specificity. Phrases such as “manufacturers are beginning to leverage digital platforms” and “exposure to global digital marketing practices” remain vague without citing examples or data-driven evidence. Additionally, the reliance on general terms like “low-cost channels” may overlook contextual challenges such as digital literacy, regulatory constraints, and varying levels of platform accessibility.
From a technical perspective, the flow of ideas is coherent, though somewhat linear. Strengthening the causal links—for instance, between exposure to global practices and the adoption of environmentally responsible behaviors—would improve argumentative depth. Moreover, the paragraph assumes a homogeneous digital evolution across emerging countries, which risks oversimplification. A more nuanced discussion acknowledging intra-regional disparities and sector-specific dynamics would enhance analytical rigor.
Kwan Hong Tan I am interested in sharing more knowledge with you.
Mohammad Zarandi
Thank you for your feedback, Mohammad. While I appreciate your interest in critically engaging with my post, I would like to clarify a few points.
The purpose of my reply was to synthesize the core dynamics between digitalized marketing and green supply chain management across varied economies, providing a more concise framework rather than an exhaustive empirical treatise. Of course, brevity limits the inclusion of case-specific examples or exhaustive regional differentiation, but this was a deliberate stylistic choice to maintain accessibility and thematic clarity for a broader audience.
Your comment rightly calls for more empirical precision and recognition of intra-regional disparities, which are indeed most essential for in-depth scholarly treatment. However, as a public discussion reply, and not a journal submission, the format doesn't always lend itself to granular citations or nuanced methodological unpacking. Still, your points about digital literacy and regulatory diversity are well-taken, and certainly worth building upon in extended research.
I'm open to collaborative dialogue and would be interested to see how you might develop these critiques into an improved model or empirical paper in which we can all learn from. Constructive engagement benefits us all. Thank you once again.
Kwan Hong Tan
At its surface, the reply proposes a synthesized bridge between digital marketing and green supply chain strategies — ostensibly across varied economic contexts. Yet this synthesis leans toward abstraction, favoring thematic legibility over empirical depth. The deliberate omission of regional granularity is positioned as stylistic efficiency, revealing a tension between accessibility and analytical rigor.
The gesture toward universality — a “framework for all” — arguably flattens intra-regional complexity, assuming that macro-concepts can resonate meaningfully without localized anchors. This is not just a trade-off between brevity and depth, but between visibility and specificity — where the act of generalization risks erasing nuance.
I can examine its conceptual rhythm and show where its clarity, fluency, and analytical power are limited by its current architecture:
Structural Limitations
- Overgeneralized Opening The phrase "In all contexts" signals universality but immediately risks credibility. This absolute stance overshadows the nuanced qualifiers that follow, creating dissonance between the claim and the conditional realities introduced later. Structurally, a more cautious or context-aware opening would better prime the reader.
- Fragmented Logical Progression The paragraph presents three claims — stakeholder engagement, green consumerism, and GSCM adoption — but fails to elaborate on how these elements interact. The second sentence introduces infrastructure and regulation, yet doesn’t link them back to the first sentence’s concepts. The lack of connective tissue between ideas makes the paragraph feel like loosely coupled assertions rather than a coherent argument.
- Buried Causal Relationships The real analytical meat — the idea that impact varies by country-specific factors — arrives late and is not well-integrated into the text’s primary rhythm. It reads like a disclaimer rather than a core insight. Restructuring could elevate this nuance to a central position, giving the paragraph more intellectual texture.
- Lack of Thematic Anchoring The final sentence introduces organizational coordination and authenticity, which diverges from the earlier systemic concerns (like infrastructure and regulation). These operational dynamics might deserve their own paragraph or clearer transitions to avoid thematic drift.
Thank you kindly for your thoughtful message and generous spirit of collaboration.
I truly appreciate your openness to continued dialogue, and I share your view that constructive scholarly exchange fosters collective growth. The points you have raised warrant deeper exploration, and I would be pleased to consider how they might be integrated into a more refined framework or future empirical analysis.
Kwan Hong Tan Your engagement adds meaningful perspective, and I look forward to the possibility of building on this discussion in ways that benefit the broader academic community.
With sincere regards.
Mohammad Zarandi
Could you write an article that fulfils all these critical points you mentioned? Looking forward.
Many vague parts in your reply. Perhaps you could elaborate on these big words: "absolute stance overshadows the nuanced qualifiers", "context-aware opening", "conditional realities", text’s primary rhythm", "lack of connective tissue", "operational dynamics", "thematic drift", among others.
It's nice to get schooled by Mohammad Zarandi
I look forward to reading your article that shows you fulfilling all your critique above as a form of "building on this discussion in ways that benefit the broader academic community".
Phil Geis
Thank you, Phil Geis. I appreciate the clarity you brought to this. I believe we all benefit when academic discussions avoid unnecessary abstraction and strive for accessibility, especially when the goal is to advance knowledge that can inform real-world action.
Looking forward to how a certain grad student can meaningfully unpack the terms "absolute stance", "nuanced qualifiers", "thematic drift", "operational dynamics", and so on in his article, so that I can learn how these terms are applied rigorously in practice.
Kwan Hong Tan Certainly — let’s unpack each of these structural critiques in an academic manner, supported by examples and scholarly sources:
Kwan Hong Tan
🧩 1. Overgeneralized Opening
Explanation: An overgeneralized opening, such as “In all contexts,” implies universal applicability. In academic writing, this rhetorical move can undermine credibility by ignoring contextual variability — especially in fields like international business, sustainability, or policy studies, where local conditions matter.
Example: Consider the sentence:
“In all contexts, digital marketing enhances green supply chain performance.” This statement overlooks differences in digital infrastructure, consumer behavior, and regulatory environments across regions.
Academic Insight: Braun and Clarke (2021) caution against sweeping generalizations in qualitative research, emphasizing the need for contextual sensitivity when framing claims. Similarly, Roberts et al. (2019) argue that thematic analysis must be grounded in specific cultural and institutional settings to maintain analytical rigor.
Suggested Revision:
“In digitally mature economies, digital marketing has shown potential to enhance green supply chain performance, though its impact varies across regulatory and infrastructural contexts.”
🔗 2. Fragmented Logical Progression
Explanation: Logical progression refers to the orderly flow of ideas. Fragmentation occurs when concepts are introduced without clear transitions or interrelations, leading to cognitive dissonance for the reader.
Example: A paragraph that lists stakeholder engagement, green consumerism, and GSCM adoption without explaining how these interact — followed by a sudden mention of infrastructure — lacks cohesion.
Academic Insight: Barroga and Matanguihan (2021) emphasize that scientific writing must maintain logical flow through transitions and thematic continuity. Disjointed paragraphs weaken comprehension and dilute argumentative strength. Learnologio (2024) also highlights that lack of flow between sections is a common structural flaw in academic papers3.
Suggested Strategy: Use transitional phrases and thematic grouping:
“Stakeholder engagement fosters green consumerism, which in turn drives GSCM adoption. However, the effectiveness of this cycle depends on enabling infrastructure and supportive regulation.”
🔍 3. Buried Causal Relationships
Explanation: When causal insights are introduced late or as an aside, they lose analytical prominence. In academic writing, causality should be foregrounded to clarify mechanisms and enhance explanatory power.
Example:
“Digital marketing supports GSCM. However, its impact depends on infrastructure and regulation.” Here, the causal condition is buried as a disclaimer.
Academic Insight: Green et al. (2022) argue that causal mechanisms must be explicitly traced and positioned centrally in case study research to support robust inference. Hoffman et al. (2024) recommend using directed acyclic graphs and early estimand definition to foreground causality in observational studies5.
Suggested Revision:
“The adoption of GSCM through digital marketing is contingent upon country-specific factors such as infrastructure and regulatory maturity — without which stakeholder engagement may not translate into sustainable outcomes.”
🎯 4. Lack of Thematic Anchoring
Explanation: Thematic anchoring ensures that all elements of a paragraph relate to a central idea. Introducing unrelated themes — such as organizational coordination in a paragraph focused on systemic factors — causes thematic drift.
Example: A paragraph discussing infrastructure and regulation ends with:
“Effective integration requires cross-functional coordination and authentic messaging.” This shifts focus from macro-level enablers to micro-level operations.
Academic Insight: Nowell et al. (2017) stress that thematic analysis must maintain internal coherence, with each theme clearly defined and supported by data. Kushnir (2025) adds that thematic drift can dilute interpretive clarity, especially in education and policy research7.
Suggested Strategy: Split into two paragraphs:
Mohammad Zarandi
I would like you to unpack these big words for greater clarity: "absolute stance overshadows the nuanced qualifiers", "context-aware opening", "conditional realities", text’s primary rhythm", "lack of connective tissue", "operational dynamics", "thematic drift", among others. Where are the explanations of these words?
I would like you to write an article (on the effect of digitalized marketing on Green supply chain in the manufacturing sector) that fulfils all these critical points you mentioned above on the same topic. It would help me learn how to operationalise these big concepts you mentioned. Where is your article?
The examples you quoted did not originate from my contribution. Where did you get them from?
Kwan Hong Tan Of course! Let's unpack each phrase in the context of your research topic—the effect of digitalized marketing on the green supply chain in the manufacturing sector—so they feel more intuitive and academically precise within your framework.
"Absolute stance overshadows the nuanced qualifiers"
- What it means: The argument is too rigid or dogmatic, ignoring subtleties or exceptions.
- Contextual interpretation: If your outline claims digital marketing always improves green supply chains without acknowledging variability across industries or regions, it risks losing credibility. A more balanced approach would consider conditions where the impact is less pronounced.
"Context-aware opening"
- What it means: An introduction that is sensitive to its academic, industrial, or temporal setting.
- Contextual interpretation: Your research might begin by situating green supply chain initiatives within the current wave of digital transformation—mentioning rising ESG pressures, smart manufacturing, or even Iran’s evolving digital infrastructure—so readers know why now, why here.
"Conditional realities"
- What it means: Factors or scenarios that affect outcomes, depending on certain conditions.
- Contextual interpretation: Digital marketing might foster greener supply chains if there's adequate data infrastructure or if stakeholders value sustainability. Highlighting these “ifs” strengthens your analysis.
"Text’s primary rhythm"
- What it means: The overall structure, flow, and pacing of your argument.
- Contextual interpretation: If your outline jumps abruptly between ideas—say, from AI-driven consumer engagement to reverse logistics—it might feel off-tempo. A consistent rhythm would link concepts smoothly, moving from digital strategy to supply chain implications in a coherent arc.
"Lack of connective tissue"
- What it means: Missing links between ideas, making them feel isolated.
- Contextual interpretation: If you discuss marketing automation and eco-certifications in separate paragraphs, but don’t explain how one drives or supports the other, the outline lacks connective tissue. Think of each section as a cell—connected by the nervous system of logic and transitions.
"Operational dynamics"
- What it means: The internal mechanisms and workflow patterns of systems or organizations.
- Contextual interpretation: How digital marketing affects green supply chains isn’t just conceptual—it’s deeply tied to daily operations. For example, automated inventory updates from consumer feedback loops could reduce waste in the procurement stage.
"Thematic drift"
- What it means: A gradual or unintended shift in focus or purpose.
- Contextual interpretation: Your outline might begin with green practices in manufacturing but veer off into social media branding strategies with no clear link. Keeping a clear thematic compass—“digital marketing as a lever for sustainable industrial reform”—helps preserve academic integrity.
Would you like help refining the structure of your outline with these principles in mind? Or shaping a sample paragraph that embodies clarity and cohesion?
Mohammad Zarandi
Looking at how you unpacked these terms, I would humbly reject your assertions. Your examples, while interesting in isolation, neither originate from nor apply to my original forum post. You have sidestepped meaningful dialogue in favor of intellectual posturing. Overall, your comments appear to be a didactic exercise, not an engagement with my contribution. It's as though you are writing a textbook appendix on academic writing concepts using my topic as a placeholder, and not actually responding to what I wrote.
A gentle reminder for the third time:
I would like you to write an article (on the effect of digitalized marketing on Green supply chain in the manufacturing sector) that fulfils all these critical points you mentioned above on the same topic. It would help me learn how to operationalise these big concepts you mentioned. Where is your article?
Of course, should you insist that my forum post should fulfil the entire gamut of formal academic writing techniques you so profoundly espoused to possess, please write one your own.
I think we are not on the same path, so it would be better if I gave you more general information about the existing concepts.
With all due respect, I recommend that you read the following articles and books before conducting your research so that you do not fall into academic misguidance.
- Mediating Role of Green Supply Chain Management This research analyzes how digital marketing (DIM) has a significant positive impact on green supply chain management (GSCM) and overall corporate performance, specifically in the manufacturing (textile) sector. It shows that adopting digital marketing strategies can enhance green practices and sustainability in supply chains.
- Digitalization and green supply chain activities in manufacturing This paper investigates the relationship between digitalization and green supply chain practices, focusing on a manufacturing company case (e.g., Huawei), demonstrating how digital technologies can advance green supply chain initiatives and outcomes.
- Green marketing and its impact on supply chain management The article discusses the interplay of green (digital) marketing and supply chain management for developing green brands in industrial (manufacturing) settings, including frameworks for integrating green marketing into the supply chain.
- How Does Digital Transformation Impact Green Supply Chain This article examines how digital transformation and modernization make supply chains more sustainable and competitive by enabling innovative green supply chain practices in manufacturing.
Books
- Green Supply Chain Management Authors: Mohammed Majeed, Kirti Agarwal, Ahmed Tijani (2025) This book provides an in-depth look at building green supply chains by integrating operations management, logistics, and especially marketing, with a focus on how digital tools and Industry 4.0 are shaping sustainability in manufacturing.
- Green Supply Chains and Digital Supply Chains: Identifying Synergies This work explores the overlap and mutual enhancement between digital and green supply chains, mapping the ways digitalization (including digital marketing) leads to better green supply chain performance.
🌐 Introduction: Toward Context-Aware Discourse
Academic discourse thrives not on certainties, but on tensions—between evidence and interpretation, theory and lived realities. Yet we often default to absolute stances, inadvertently eclipsing the nuanced qualifiers that give research its humane complexity. This article explores the responsibility of scholarly writing to honor ambiguity, build connective tissue between ideas, and engage operational dynamics that bridge theory and impact.
Constructing Meaning: A Case Study Approach
Imagine a doctoral thesis exploring customer credibility as a strategic lens in marketing. A weaker opening might claim:
"Credibility is the most important factor in customer decision-making."
This absolute stance sounds authoritative but strips away the complexity. A stronger, context-aware opening would suggest:
"While credibility plays a significant role in shaping consumer perceptions, its influence varies across market segments and cultural contexts."
Here, the conditional reality of the claim invites inquiry. It respects exceptions. It opens doors.
🎯 Operationalizing Strategy: From Theory to Action
Understanding the operational dynamics of a marketing strategy involves moving beyond theory to dissect how credibility affects:
Segmentation algorithms like fuzzy RFM
Customer retention flows over quarterly cycles
Organizational performance metrics across varied platforms
When these dynamics aren’t made explicit, the research becomes abstract—less actionable, less alive.
🔗 Strengthening the Skeleton: Connective Tissue in Argumentation
Too often, academic texts list findings like beads on a string without a thread. That’s thematic drift. Connective tissue takes the form of:
Transitional phrases: “Building on the previous finding…”
Cross-references: “This echoes our earlier discussion on segmented trust metrics…”
Meta-commentary: “To reconcile these perspectives, we must…
This rhythm of connection pulls the reader through a logical, engaging journey.
🧭 Conclusion: Building Forward with Critique
Critique is not correction. It is construction.
If this piece achieves anything, let it be a proof of concept: that academic writing can honor its own critiques by showing what it means to be clearer, more responsive, and more intellectually honest. As we each contribute our corner of inquiry—like Mr. Zarandi has done in sparking this discussion—we shape a more vibrant, self-reflective scholarly landscape.
Phil Geis "If rigorous thought and articulate expression unsettle you so, it is perhaps not the discourse that is pretentious, but rather your discomfort with intellectual rigor. May I suggest that disdain often masks inadequacy more than insight?"
Would you like to refine the tone further—perhaps make it fit a professional context or turn it into something more ironic or satirical?
Phil Geis "Your flippant dismissal betrays not insight, but a lack of intellectual discipline. What you deem 'academic fantasy' is the product of decades of research, review, and rigor—far beyond the reach of casual scoffing. As for your remark on ad hominem, irony suits you poorly when veiled condescension is your opening move. I no longer have time to indulge such discourse. I suggest you channel your energies into study and scholarly development. It may yet serve you. It is fitting for young scholars to begin their conversations with their professors by observing respect—only then may they articulate the scattered and imprecise thoughts crowding their minds. Respect for knowledge, and for those who dedicate their lives to it, is the foundation of any dialogue that leads to growth. You may not understand this now, but I have no doubt that years from today, this very exchange will echo in your memory. I wish you a mind guided by respectful inquiry, and a soul untroubled by chaos and inner disarray.
"I will not respond to your message. Any further correspondence from you will be considered harassment."
Mohammad Zarandi
Zarandi sir, respectfully, you are embarrassing yourself on many levels.
It is with measured concern and sovereign reflection that we observe the deceleration of scientific advancement and intellectual cultivation across the dominions of Earth. Once the engines of progress thundered forth with vigour and zeal—now they sputter under the weight of distraction and fragmentation.
The scholarly malaise is rooted in causes both subtle and formidable:
The over-commercialisation of academia hath transmuted inquiry from noble pursuit to commodity.
An over-reliance upon algorithmic dissemination hath dulled the edge of authentic, critical thought.
And alas, the waning reverence for the life of the mind hath rendered the halls of learning shadowed and still.
I do bid all thinkers, dreamers, and artisans to rise from intellectual slumber. Let not the slow erosion of curiosity claim dominion over our age. Let the libraries be replenished, the laboratories reignited, and the discourses refined—lest the future inherit a world bereft of vision.
Phil Geis and kwan Hong tan And ]ye two counterfeit accounts—soon shall ye cast aside all shadows, revealing truths long buried beneath veils of deception and doubt.
I await, with eager heart and unwavering gaze, the moment you stand exposed within the tempestuous theatre of chaos—where pretence crumbles and authenticity triumphs.
Shall I continue this passage as a full dramatic monologue? Or perhaps shape it into a poem of reckoning and revelation? Your wish is my ink.
Dear Mr. Zarandi,
With respect, might I ask — are you describing yourself?
You wrote of “the deceleration of scientific advancement and intellectual cultivation.” One could argue, sir, that your own reflections exemplify this very concern.
You lament that ideas now “sputter under the weight of distraction and fragmentation.” Yet your reply reads more as theatrical prose than coherent academic argument.
If, as you urge, we must “rise from intellectual slumber,” then may you too awaken.
And may the “pretence crumble” — yours included — so that authenticity might finally triumph.
After all, as you so aptly declared: “Your wish is my ink.”
Phil Geis
I believe that might be the case. While I’ve tried to give him the benefit of the doubt and engage with the substance of his arguments, I’ve noticed that he hasn’t produced any article that fully embodies the critical standards he so often emphasizes. It seems he plays more the role of a critic than a contributor of substantial original work.
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