In which areas of the economy, in which industries, in what types of enterprises and institutions etc. is the analysis of the sentiment of information contained in Big Data database systems as a tool supporting decision making processes, enterprise or organization management processes used to the greatest extent?
For several years, there are commercially-operating companies that collect data collected, for example, from social media portals.
This data contains information collected from posts, entries, comments, recordings, etc. posted by millions of users of social media portals.
Data is collected and processed in Big Data database systems. Sentiment analysis carried out on these data allows you to generate reports that are used in business, for example in marketing.
From these reports, the clients of the above-mentioned technology companies learn, for example, about how the recognition of their brand changes over time, what opinions about the products and services offered, etc., dominate.