I believe that the companies disclose CSR activites to comply with government law and regulations, show ethical standards, attract new customers and maintain existing customers. By showing CSR activities, the business value of companies will increase.
the motivation is, for example, to advertise your efforts, gain public approval (Social License), increase sales through positive perception, improve recruiting (talent attraction and retention) but also to entice other businesses to join the cause.
Please also refer to the following papers in relation to the value-adding rationales (brand/image/reputation/competitive advantages/profit-maximizing, etc.) for companies to boost CSR efforts/activities.
Boulstridge, E. and Carrigan, M. (2000). Do consumers really care about corporate responsibility? Highlighting the attitude-behaviour gap. Journal of Communication Management, 4, 4, pp. 355-368.
Mark-Herbert, C. and von Schantz, C. (2007). Communicating Corporate Social Responsibility - Brand management. Electronic Journal of Business Ethics and Organization Studies, 12, 2, pp. 4-11.
Paul, C., J. M. and Siegel, D. S. (2006). Corporate social responsibility and economic performance. Journal of Productivity Analysis, 26, 3, pp. 207-211.
Porter, M. E. and Kramer, M. R. (2007). Strategy and Society: The Link Between Competitive Advantage and Corporate Social Responsibility. Harvard Business Review, 84, 12, pp. 78-92.
Thanks Prof Leonidas its very very good essays. I will try to reviews your argument with references and come back to you asap include all response.Thanks and keep in touch
CSR reporting can bring many benefits to the reporting business as well as its stakeholders. For stakeholders, CSR reports are a source of information on the organization’s activities. CSR reporting allows stakeholders to compare the economic, social, and ecological performance of companies, and to react. CSR reporting gives stakeholders an instrument to sanction companies that are performing poorly or do not take the adequate steps. Moreover, they can put pressure on companies to disclose and to improve, because after all it is a competitive situation
This is to help legitimize the existence of corporations and justify their continued existence in their chosen areas of operations. It is to also to give confidence to the operators especially where the sourcing of capital and compliance with regulations are concerned.
Prof Shahzad said Interesting thought - Nash win win NE equilibrium - for CSR and indeed other aspects of accounting. Agency theory comes close to it. It perhaps still suffers from reductionism and rationalism. Nevertheless, it would be an interesting addition to the functionalist thought I presume.
CSR is useful for building a positive image of a company. Disclosing CSR activities projects a positive image of the company by showing that the company is a responsible citizen. In some countries, it is a legal requirement that companies make public their CSR activities to fulfil the law. These two reasons can be motivation why companies disclose their CSR activities.
My colleagues and I found that CSR self-reporting mediates the effects of third-party evaluations and improves the CSR reputation of companies. In turn, CSR reputation enhance profits.
Reporting is more likely if a company's actions: i) negatively impact the environment, or ii) their policies are independently evaluated favorably. Our research published in corporate reputation review can be found here:
Article Self-Reporting CSR Activities: When Your Company Harms, Do Y...