Many researchers have studied political interviews to investigate what strategies politicians employ in order to present a positive face. Bull and Mayer (1993) examined how politicians equivocate to avoid damaging the image of themselves (Fredman et al. 2015).
Avoiding heating exchange, being always undisturbed and touching in speech without being too emotional, and performing push-and-pull skills during discussion may lead politicians to win political interviews.
People often say that politicians never ‘tell it like it is’. This is an important part of what draws people so strongly to populists like Trump. They take pride in the fact that they do not let themselves be muzzled by ‘political correctness’, as opposed to the aloof, carefully weighted discourse employed by professional politicians.
But is it true that politicians always keep their cards as close to their chests as possible? According to several researchers in the field, it is.
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