There are a range of tools that digital marketing students can learn, and that all depends on the type of tasks that they will do. Some fundamental tools are email marketing, web forms, analytics and a CRM. However other tools are very specialised like designing tools, keyword trackers and more. You could visit the link below for more information on the different tools available and for what tasks they may be beneficial.

https://blog.hubspot.com/marketing/digital-marketing-tools

In teaching digital marketing to college students, I use a combination of software, tools, and techniques to provide a comprehensive learning experience. This includes industry-standard platforms like Google Analytics and Google Ads for hands-on campaign management and data analysis. I also incorporate social media management tools such as Hootsuite or Buffer to demonstrate social media marketing strategies. Additionally, I emphasize search engine optimization (SEO) techniques using tools like Moz or SEMrush, and content creation using Adobe Creative Cloud applications and Canva. Overall, the blend of these software, tools, and techniques equips students with practical skills and a strong foundation in digital marketing.

We also give students assignment to solve in which they create their own digital marketing campaign using the above and they need to present it in front of the trainer. Here is the syllabus copy fyr. https://www.hrcollege.edu/wp-content/uploads/2021/08/MCOM-Business-Management-Syllabus.pdf (search digital marketing)

hope that helps Mohammad Nooman Khalaf

You should focus on fundamentals. As far as software is concerned you can try evaluating marketing automation and CRM tools. Hope it helps.

Measurement, Analytical and Campaign Management tools are something you will get to learn on job. I suggest focus on Marketing fundamental and case studies more.

In teaching bachelor's students digital marketing, i use the following tools: Yandex services (Wordstat) and PPC-Help for collecting the semantic core; Popsters and SimilarWeb for competitor analysis; Supa for creating creatives; Miro for collaborative work on consumer profile development.