I'm doing some consumer research using Laddering and would like to know which software is simple and functional to view the matrix.
I believe you have to deal with large amount of data?
There's LadderUX, but I don't know how it works.
I also saw similar posts on RG, and researchers recommended that software. I am not an expert, never used that piece of software...
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I have knowledge with the SERVQUAL and SERVPERF models.
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We have already discussed false information on social media, now let's broaden this discussion.
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