Which dimensions and indicators we should include inquiring consumer buying behavior in online shopping in a questionnaire? What should be the questions for those dimensions and indicators?
To answer your question properly, may I ask about your research question and/or research design? The information you look for depend a lot on the context.
Generally answering your questions, you might orientate yourself on Bleier et al. 2019 (Creating Effective Online Customer Experiences) to reveal factors influencing customer purchase in online shopping based on webpage design elements, online customer experience and factors affecting uncertainty.
To provide a even more global view on relevant factors affecting online shopping purchase behavior, you might refer to Bitner's servicescape framework (1992), which has meanwhile been adapted to e-commerce settings as well.
Well in terms of brand equity and role of social media for consumer buying behavior
In this case, you might refer to 'Social commerce: A systematic review and data synthesis' by Han et al. 2018. They provide a comprehensive systematic review about social media related studies. Unfortunately, the link to brand equity is not included.
Personal factors
Cultural and social factors
Situational factors
Product Type
Marketing factors related to the marketing mix
The degree of internet use
The online consumer behaviour is very different from the off-line models. Neuro-marketing is the new reality. Fansand Followers are new influencers in the age of social media. Adetailed study of any of these issues will lead to new knowledge.
Wao... This is a good perspective and an interesting one.. I will definitely look forward to read more literature for it. Thank you so much Timira Shukla
all depends on the variable position of consumer buying behaviour, also aims of ur research and object of research (Situations).
The dimensions of cross-NAT purchasing behavior are:
- the culture of online shopping;
- Frequency of online purchases;
- confidence in online purchases;
- Motivation to shop online;
Thank you very much Khaled- خالد Gachi- قاشي Can you please refer a questionnaire on the same design?