Hi, take a look at my google scholar profile. You will find some papers related to your area of research. Especially my papers recently published in Journal of Promotion Management, South Asian Journal of Marketing, and Journal of my marketing theory and practices are closely related to this theme.
There are many articles available in open source on Gen Z buyers behavior .Go through those. In short they are well exposed, take less impulsive decisions and are online buyers mostly. They like customized or personalized products. They are not liberal to spend money