I am currently writing a research proposal around the research question:
" How does the perceived practice of greenwashing affect consumers’ perceptions of high involvement brands and their willingness to purchase these brands?"
I am taking a mixed-methods approach and am using both a qualitative semi-structured interview and quantitative questionnaire.
How do I get a sampling frame and what method of sampling would be best?
Mahfuz Judeh
Include all individuals in the target population. Exclude all individuals who are not in the target population. Includes accurate data that can be used to contact selected individuals.
For an easy example of these types of frame errors, consider sampling customers within an area using the telephone white pages as the sampling frame.
A good sample frame should:
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