What new, innovative features are being added to bank cards where banks are taking advantage of new Big Data Analytics and other new Industry 4.0 technologies?
Commercial banks, in an effort to attract new customers, offer a package of financial services and banking products, implement new ICT and Industry 4.0 information technologies into their banking operations in order to improve them, improve the quality and expansion of financial and other services, create facilities for remote access to online and mobile banking offerings, enrich their offerings with new services, including not only financial services. For example, there are banks that add analytics and customer advice on healthy lifestyles and ecological, pro-environmental, pro-climate aspects to bank cards, including credit cards, in line with new trends of sustainable development and green transformation of the economy. Some banks add analytics to bank, payment or credit cards, informing cardholders not only how much money they have spent on the purchase of certain products and/or services, but also what carbon footprint is associated with certain completed or planned purchases.
In view of the above, I address the following question to the esteemed community of researchers and scientists:
What new, innovative features are being added to bank cards in which banks are taking advantage of the new capabilities of Big Data Analytics and other new Industry 4.0 technologies?
What do you think about this topic?
Please answer,
I invite everyone to join the discussion,
Thank you very much,
Best wishes,
Dariusz Prokopowicz