Thematic analysis is a method for identifying, analyzing, and reporting patterns (themes) in qualitative data. It’s widely used because it helps researchers make sense of large amounts of data by grouping similar ideas or topics. For example, if you interview school stakeholders about health promotion in schools, thematic analysis can help uncover common concerns like lack of awareness, infrastructure challenges, or the need for teacher training.
Citation: Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77-101.
Braun and Clarke in their 2022 book state that they consider their 2006 article to be out of date. Their personal recommendation is to follow their more recent development of Reflexive Thematic Analysis.
Thematic analysis is a valuable tool in qualitative research for several reasons:
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