What is the value creation model in the Airline industry UK (limited domestic routes ) specially considering customer centric service dominant logic ? as I want to cover the perceived value and value in use to create my hypothesis and selection of methodology for data collection at the initial stage .If someone would share the revelevant articles related to my topic for air line industry only english version , I would be very thank ful as it would be great help in my research
perhaps draw up a value map for it.
the fact that it is short distance would have a big impact if you ask me. a relatively short experience on a plane would give little room to want to differentiate in the air.
Thanks for your valuable comments. I have moved forward in this regard and have found an appropriate model for it.
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