Agricultural marketing is the process of selling agricultural products to consumers. It is an important part of the agricultural industry as it helps farmers sell their products and earn a living.
In India, the main agricultural products that control the fate of the rural economy are rice, wheat, sugarcane, cotton, tea, coffee, spices, and fruits.
Agricultural marketing brings producers and consumers together through a series of activities and thus becomes an essential element of the economy. The scope of agricultural marketing is not only limited with the final agricultural produce. It also focuses supply of agricultural inputs to the farmers. It brings marketable surplus to the market for sale. Farmers will keep a portion of their produce for self-consumption and cattle and the remaining portions are left for sale. Higher level of marketable surplus leads to greater economic development.Agricultural marketing is important not just for increasing productivity and consumption, but also for accelerating economic growth. Its dynamic functions play a critical role in encouraging economic growth. Agricultural marketing possess several features such as perishable products, regular demand, price fluctuation, inelastic demand, presence of intermediaries etc. Agricultural products are dealt with in agricultural market. The agricultural marketing plays a vital role in easy way agro produce distribution to the customers. Like all the marketing activities, it also aims in profit making. It helps the farmers to reach their customers within very short lead time. The main potential contributions of farming to rural development are in terms of supporting employment, ancillary businesses, and environmental services. In peripheral regions, farming may be necessary to support the economic and social infrastructure. The sector employs 49.6% of the workforce, which is often seasonal, under-employed and underpaid, and accounts for ~17% of India's GDP. India's large and diverse agricultural sector makes it a major producer of cereals, sugar, milk, fruits and vegetables, eggs and spices. Agriculture plays a vital role in the Indian economy. Over 70 per cent of the rural households depend on agriculture. Agriculture is an important sector of Indian economy as it contributes about 17% to the total GDP and provides employment to over 60% of the population. Directly or indirectly Farming is the major activity of rural India, 75% of the people who are working are dependent on farming for livelihood. - In many families, Dairy is common activity. Many rural areas are known for small scale manufacturing industries. The development of agriculture can play a direct role in rural poverty alleviation, since the majority of rural poor depend on agricultural activity for providing the main source of their income and employment.
Rice and wheat cover approximately 40% of India's land under cultivation and account for a quarter of the total agriculture production value. The sector employs 49.6% of the workforce, which is often seasonal, under-employed and underpaid, and accounts for ~17% of India's GDP. India's large and diverse agricultural sector makes it a major producer of cereals, sugar, milk, fruits and vegetables, eggs and spices. The sector employs 49.6% of the workforce, which is often seasonal, under-employed and underpaid, and accounts for ~17% of India's GDP. India's large and diverse agricultural sector makes it a major producer of cereals, sugar, milk, fruits and vegetables, eggs and spices. Agriculture not only supplies food to a country's growing population, it also supplies raw materials to a large number of industries. In truth, most of India's traditional industries such as sugar, tea, jute, textiles, etc. The development of agriculture can play a direct role in rural poverty alleviation, since the majority of rural poor depend on agricultural activity for providing the main source of their income and employment. Climate, irrigation, soil type, population density, and technology are the Factors Influencing Agriculture.Indian agriculture is mainly intensive subsistence in character. It means that it is a labour intensive type of farming, practiced on areas with a high population pressure on land. b. India has three cropping seasons. Role of agriculture in economic development. Stimulates industrial expansion: Expansion in the agriculture sector also led to the expansion of the industrial sector. When agriculturalists have savings, they can buy consumer goods, invest in industries too. This results in an indirect expansion of the industrial sector. Physical factors affecting agriculture in India mainly include the climate, soil, terrain, and topographical location. Climate is the most important determinant of agricultural production because every crop needs a different climatic condition. Agricultural marketing is important not just for increasing productivity and consumption, but also for accelerating economic growth. Its dynamic functions play a critical role in encouraging economic growth. Agricultural marketing possess several features such as perishable products, regular demand, price fluctuation, inelastic demand, presence of intermediaries etc. Agricultural products are dealt with in agricultural market. More efficient agri- cultural marketing generates economy wide gains in output and wages, raises agricultural producer prices, reduces consumer food prices, and increases private consumption, particularly by low-income households. The agricultural marketing strategy is a mix of marketing and business strategy that is essential for the success of any farm business. It encompasses all the different aspects of your business, from communicating with your customers to making sure you sell at a price point that will attract new customers.