The study seeks to establish the influence of radio on voters’ electoral participation using hierarchical multiple regression

Control Variables: (1) Exposure to: (a) TV; (b) Newspapers; (c) Cell phones; (d) Internet; and (e) other non-news media sources (II) Political party affiliation

Confounders: Socio-demographics

Independent variable: Radio exposure

Mediator: Political attitudes

Dependent variable: Electoral participation

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