The study seeks to establish the influence of radio on voters’ electoral participation using hierarchical multiple regression
Control Variables: (1) Exposure to: (a) TV; (b) Newspapers; (c) Cell phones; (d) Internet; and (e) other non-news media sources (II) Political party affiliation
Confounders: Socio-demographics
Independent variable: Radio exposure
Mediator: Political attitudes
Dependent variable: Electoral participation