Sensitizations act as more of a publicity/ad for companies, government and other bodies. They make use of it through a hidden motivation; the companies name or the "welfare of the people" from the state. Sensitization involves targeting a group of a population and giving specific access to knowledge which is thought to perpetuate. But it doesn't!
Gabriela Alonso-Yanez
I would start by moving away from notions such as "sensitization" which are unclear. I would suggest to refer to more clear practices, more grounded activities, such as provide information, sharing information....
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