What kind of method did you use for synthesis TiO2? The best ways to figure out the purity of your products are EDX and XRD. I mean you can not judge just by visual analysis.
Yellow TiO2 powder maybe attributed to partial surface defects, such as Ti3+ and O vacancy. And if its surface contains many hydroxyls, the yellow color will be observed, as we find.
Our result shows that the yellow TiO2 powders show broad diffraction peaks of anatase TiO2 but an extra diffraction peak occurs at 2 theta=~8. We are trying to find out this peak belonging.
It shows that your TiO2 is not completely converted to Anatase TiO2, keep on increase calcination temperature by 50 degree also increase the calcination time to 2-4 h. I hope at 500 degree you may get pure white tio2 but u need to keep it for longer time...