Developing Nations have struggled with problem of middle men in their bid to improve small farmers access to market. Aggregation and collective bargaining through cooperatives have not also helped matters. Can e-commerce be the solution to smallholder farmers' market access?
Hello there! I think it is a good alternative that requires study and debate. A requirement is a good post-harvest management for each item. E-commerce can promote pre-paid purchases and create future markets. A social network for sale of food, why not?. Dehydrated agricultural products would have advantages.
Thank you Carlos, two important issues are quality assurance and grading. Of course, it call for more studies.
e-com is mostly suited for product with more "SHELF LIFE", so that it cat be transferred and stored and supported with technology to quickly reach the customer (Physical Movement) and at the same time quick / safe /assured (economic transaction)...
depending on the agricultural product's "LIFE" the e-com can be evolved, it is completely a well controlled Supply Chain initiative...
Data Consumer Behaviour Analysis - e-COMMERCE market
Yes it could use ecommerce, but if you want more comprehensive you can use e business that integrated m-commerce, f-commerce and t-commerce.
Integrated marketing methods would help alot in broadening agribusiness industry.
In addition you can develop one stop online agribusiness shop as i have tried before
There is a lot of research on this, and it has been implemented.
Website on Agricultural Market Information systems, http://www.sim2g.org/
See my paper on how bad most MIS are at http://www.bowbrick.org.uk/Marketing/marketing_economics.htm
Contact also
[email protected] , Cahiers Agricultures on Market Information Systems (MIS).
The best method would be to integrate the locally available / existing system of Farmer's Information system (FIS) with a ICT enable commerce platform...
FIS in India, is in constant touch with the target group and continuously updates over phone and text messages on the weather, seeds suitable, expert advices on crops and infectants, counseling, loans and offers etc.,