Consider a standard treatment called Drug X that has efficacy in some Disease called A. Lets assume that if people with Disease A take Drug X that 50% live to 5 years and 50% will die from the disease.
Now consider a new treatment for Disease A called Drug Y that you think is similar in efficacy to Drug X but is perhaps cheaper, has less side effects, or is in some other way desirable. Your goal as the manufacturer of Drug Y is to get it approved for use in Disease A so you can make lots of money. How do you do it?
Option 1: Do a clinical trial of superiority of Drug Y over Drug X.
H0: Drug Y = Drug X (null hypothesis, both have 50% response rates)
Ha: Drug Y > Drug X by some margin, say 10% (alternative hypothesis, what you hope for))
This is a bad option since your trial will fail because the drugs work about the same.
Option 2: Do a clinical trial of non-inferiority of Drug Y against Drug X
Where's the placebo arm in the safety analysis? There's no "true" placebo arm under the non-inferiority margin. Efficacy is moot if the safety has been wilfully "marginalized"!
Consider a standard treatment called Drug X that has efficacy in some Disease called A. Lets assume that if people with Disease A take Drug X that 50% live to 5 years and 50% will die from the disease.
Now consider a new treatment for Disease A called Drug Y that you think is similar in efficacy to Drug X but is perhaps cheaper, has less side effects, or is in some other way desirable. Your goal as the manufacturer of Drug Y is to get it approved for use in Disease A so you can make lots of money. How do you do it?
Option 1: Do a clinical trial of superiority of Drug Y over Drug X.
H0: Drug Y = Drug X (null hypothesis, both have 50% response rates)
Ha: Drug Y > Drug X by some margin, say 10% (alternative hypothesis, what you hope for))
This is a bad option since your trial will fail because the drugs work about the same.
Option 2: Do a clinical trial of non-inferiority of Drug Y against Drug X