I believe being thoughtful and intentional in your research design will directly affect ethics. Knowing who your research sample is including their history, protocol, etc and mindfully crafting your questions to obtain the relevant data to answer the research questions.
The most important principle in survey research is representativeness. A sample that accurately mirrors the broader population ensures reliable and valid survey findings, enhancing the study's overall credibility and applicability.
I would nominate validity in the sense of "measuring what you intend to measure." If your measurement is poor, then it doesn't matter how good your sample or your analyses are.
A key principle in survey research involves ensuring the validity and reliability of results. In this context, validity denotes that the survey’s measuring tools accurately gauge their intended parameters, whereas reliability pertains to the dependability and consistency of these measurements. Here is an insightful textbook.
Babbie, E. R. (2021). The practice of social research (15th ed.). Cengage. https://www.cengage.com/c/the-practice-of-social-research-15e-babbie/9780357360767/
Good luck,
- Badges
- Science topic
- Similar topics
- Engineering
- Modeling