There are different kinds of reseach on how brand elements can influence consumer behaviour. Brand communities, brand image, brand awareness, brand reoutation etc.
Maybe these research will help:
Bairrada, C.M., Coelho, A. and Lizanets, V. (2019), "The impact of brand personality on consumer behavior: the role of brand love", Journal of Fashion Marketing and Management, Vol. 23 No. 1, pp. 30-47. https://doi.org/10.1108/JFMM-07-2018-0091
Chu, S-C, Chen, H-T. Impact of consumers' corporate social responsibility-related activities in social media on brand attitude, electronic word-of-mouth intention, and purchase intention: A study of Chinese consumer behavior. J Consumer Behav. 2019; 18: 453– 462. https://doi.org/10.1002/cb.1784
The Brand distentions and the extent of its Effect on the Purchase Decision / An Exploratory Study for a Sample of Consumer of Nissan Motor Cars company in Turkey Turkey